Launch Motorola's accessories range in India — starting with their home monitoring division.

Position Motorola Accessories as a brand that belongs in Indian homes. Not as a foreign product category but as a natural, comforting presence.

India wasn't ready for baby monitors. Not because parents didn't worry — they worried constantly. But because the category felt clinical, foreign, cold. It didn't speak the language of Indian households.

Don't launch a product. Launch a feeling. Meet people where they are, speak the way they speak, and address the worry they already have rather than asking them to change their behaviour.

Har Ghar Befikar.

Hinglish wasn't a style choice. It was the strategy. A positioning built on warmth, reassurance, and cultural honesty — making Motorola feel like it already belonged in the homes it was entering.

12%+ sustained engagement rate across social properties.
231% organic growth on social media.
60% higher engagement than Motorola's global average.